Herzogenaurach, Germany
Adidas (ETR:ADS) reported stronger-than-expected first-quarter results, supported by early demand for FIFA World Cup-related products and continued momentum across key performance categories.
The German sportswear company said first-quarter revenue rose to €6.59 billion, up 14% on a currency-neutral basis, while operating profit increased to €705 million, reflecting a 16% year-over-year gain. The results came as football merchandise, running products and direct-to-consumer sales contributed to the company’s improved performance.
Adidas said demand for World Cup products began building ahead of the tournament, with strong interest in national team kits, football apparel and the official match ball. The company also benefited from its decision to move World Cup inventory into markets earlier to reduce the risk of supply and transportation disruptions.
Performance products remained a key growth driver during the quarter. Adidas reported double-digit growth in football, running and training, while apparel revenue increased significantly as the company expanded its product range around major sporting events and consumer demand for performance wear.
The company’s running category also gained visibility following recent marathon performances by athletes wearing Adidas racing footwear, adding momentum to the brand’s broader performance strategy.
Despite a volatile global retail environment, Adidas reaffirmed its full-year outlook and continued to focus on full-price sales, disciplined inventory management and targeted product launches. The company said it remains cautious about macroeconomic uncertainty, transportation costs and geopolitical disruptions, while maintaining confidence in its brand momentum.
About Adidas
Adidas is a global sportswear company headquartered in Herzogenaurach, Germany. The company designs and markets athletic footwear, apparel and accessories across performance, lifestyle and sports categories.